After Raising $77.5M, ShopMy CEO Shares Vision For Next Chapter

ShopMy has secured $77.5 million in Series B funding led by Bessemer Venture Partners and Bain Capital Ventures, with participation from Menlo Ventures, signaling a pivotal moment for creator marketing. The investment comes as the platform reports driving over $352 million in brand sales with a consistent 5x return on investment for partners.

"Creator marketing is evolving from an experimental channel into a core performance driver for brands," explains CEO Harry Rein. "We built ShopMy specifically for this shift, combining the authenticity of creator partnerships with enterprise-grade performance tracking that brands now demand."

Innovation at Scale

On the platform's rapid growth, Rein highlighted two key innovations that have accelerated adoption. Their Lookbooks feature, an automated gifting solution, has already been used to send products more than 190,000 times, significantly streamlining what was traditionally a manual and wasteful process. Meanwhile, their Opportunities feature has generated 16,000 pieces of creator content in just six months, accumulating over 125 million views.

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We're focused on innovation that removes friction from creator partnerships," Rein emphasized. "Our platform gives creators these insights while preserving their creative autonomy, which is crucial for maintaining authentic connections with their audiences."

Beyond Fashion: Expanding Into New Verticals

With the new funding secured, ShopMy is setting its sights beyond its strong foundation in fashion and beauty. The platform, which already works with premium brands like Lululemon, Nordstrom, and Dior, is expanding into health and wellness, food and beverage, hospitality, and kids and family sectors.

On the challenges of entering new verticals, Rein offered a thoughtful perspective: "The fundamental principle we've learned from fashion and beauty is that authentic recommendations drive measurable results. Whether someone's sharing their favorite dress or their experience at a hotel, the key is maintaining that genuine connection while delivering performance metrics that matter to brands."

However, he acknowledged that each vertical brings unique considerations. "In hospitality, for instance, the customer journey is typically longer and more considered than fashion, so we're adapting our measurement tools to account for these longer conversion windows."

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Defining Success for the Next Chapter

The funding round has attracted notable investors including Jeremy Levine, who previously backed Pinterest, Shopify, and LinkedIn. For Rein, however, success extends beyond typical growth metrics.

"Success for us isn't just about growth metrics – it's about transforming how brands think about and invest in creator marketing," he explained. "Specifically, we want to see creator partnerships become as fundamental to marketing strategies as paid search or social."

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Democratizing Creator Success

One of the most compelling aspects of ShopMy's growth story is its ability to drive results for creators of all sizes. The platform has documented remarkable success stories, including a nanoinfluencer with just 12,000 Instagram followers who earned $170,000 in a single year using the platform.

Looking ahead, Rein sees these success stories as just the beginning. With 100,000 creators now driving commissionable revenue through the platform and over 50,000 commissionable brands available, ShopMy appears well-positioned to lead the transformation of creator marketing into a fundamental component of modern marketing strategies.