Keon Coleman hears the noise. Of course he does. It's hard to ignore the haters entirely in the year 2026.
But the Buffalo Bills' wide receiver, preparing for his third year in the NFL, isn't letting the criticism bring him down.
Instead, he has a blunt message for the haters.
“None of them going to come lace them up and try to stand in front of me,” Coleman told ESPN as part of a new article. “People are going to say what they want to say. At the end of the day, my job is to come out here, put my cleats on, strap them up and prove my worth here.”
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It's certainly the right locked-in mindset that will allow Coleman to overcome his early career struggles.
It's also an approach of Coleman's that has already been praised this offseason by quarterback Josh Allen and head coach Joe Brady.
While trade rumors swirled around Coleman, those Bills leaders were much more affirming of what he can still bring to Buffalo.
Coleman was drafted at the start of the second round in 2024 but had a relatively quiet rookie season with just a few big splash plays. In his second year, he had a huge Week 1, but by midseason he was being benched for showing up late.
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Coleman has 67 catches for 960 yards and eight touchdowns through his first two seasons in the NFL.
He knows the clock is ticking on his chances to prove himself, too.
"It's time to put it all together," Coleman told ESPN. "I don't really care to hear (outside comments). It's time for me to just put it out there on the field."
The Bills brought in DJ Moore in a trade this offseason, but if Coleman wanted to assert himself in the wide receiver room and become a late-blooming standout performer, Buffalo definitely wouldn't complain.
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