Jackson State lands high-profile addition in ESPN analyst Kendrick Perkins

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ESPN analyst and former NBA champion Kendrick Perkins is taking on a new challenge in college basketball after agreeing to become the men’s basketball general manager at Jackson State University.

Perkins, who has become one of the most recognizable basketball voices on ESPN since retiring from the NBA, announced the move Friday and expressed excitement about the opportunity to impact student-athletes both on and off the court.

“I’m thankful for this opportunity to impact young lives and pour back into my community,” Perkins told ESPN.

In his new role, Perkins will assist Jackson State’s basketball program with roster management, recruiting, player development initiatives, and navigating the ever-changing landscape of college athletics, including NIL opportunities and the transfer portal. The position reflects a growing trend across college sports, where programs are hiring former professional athletes and executives to help build competitive rosters and strengthen player support systems.

Perkins returns to serve, accepts general manager position

Perkins brings a wealth of basketball experience to the Tigers. The Beaumont, Texas native was selected 27th overall in the 2003 NBA Draft by the Boston Celtics and played 14 seasons in the league. During his NBA career, he averaged 5.4 points and 5.8 rebounds per game while helping the Celtics win the 2008 NBA championship. He also spent time with the Oklahoma City Thunder, Cleveland Cavaliers, and New Orleans Pelicans.

Beyond basketball operations, Perkins will also have a connection to Jackson State’s broadcast and journalism program. The partnership is expected to provide students with unique opportunities to learn from one of sports media’s most prominent personalities.

The addition of Perkins is another high-profile move for Jackson State, a university that has gained national attention in recent years through major athletic and academic initiatives. School officials believe Perkins’ professional experience, media presence, and commitment to mentorship can help elevate the men’s basketball program while creating valuable educational opportunities for students.

For Perkins, the position represents more than basketball. It is an opportunity to give back, mentor the next generation, and help shape the future of a program looking to make a larger impact within the Southwestern Athletic Conference and beyond.