SDCC: Hasbro Unveils ‘KPop Demon Hunters’ Rumi Premium Electronic Sword

"KPop Demon Hunters" Rumi Sain-Geom Premium Electronic Sword.

Hasbro

KPop Demon Hunters is getting a new role-playing item with Rumi’s Sain-Geom — aka the “Four Tiger Sword” — with premium electronic and interactive features, Hasbro announced at San Diego Comic-Con on Thursday.

Hasbro, which Netflix awarded the global master license to produce role-play items and other toy products inspired by the Oscar-winning blockbuster movie musical, recently began releasing items in its KPop Demon Hunters product line, including FURBY Furblets and role-playing items.

ForbesHasbro Deepens ‘KPop Demon Hunters’ Collaboration With Role-Playing ToysBy Tim Lammers

Naturally, the toymaker is participating in the events at the SDCC 2026, which kicked off Thursday and runs through Sunday at the San Diego Convention Center. Among Hasbro’s new toy announcements Thursday was the unveiling of the KPop Demon Hunters Rumi Sain-Geom Premium Electronic Sword, which will retail for $224.99.

The electronic sword is already listed for pre-order on Amazon, Hasbro Pulse and the Netflix shop. The item is scheduled for a July 1, 2027, release online and at most major retailers.

ForbesHasbro’s First ‘KPop Demon Hunters’ Toys Are ReleasedBy Tim Lammers

What Features Does Rumi Sain-Geom Premium Electronic Sword Have?

According to Hasbro, the KPop Demon Hunters Rumi Sain-Geom Premium Electronic Sword is a collector-grade item with a premium sculpt, deco and design. The item has motion-activated light and sound with more than 50 LED lights and sound effects inspired by the movie.

Per the toy company, the electronic sword has multiple play modes that react to movement and music, as well as the user’s own singing.

Additionally, the Rumi Sain-Geom Premium Electronic Sword comes with a purple-tinted display stand featuring the HUNTR/X singing trio’s logo and light-up color combinations that can be customized. The electronic sword is powered by a rechargeable USB-C port for both play and an illuminated shelf display.

KPop Demon Hunters, of course, has become a global pop culture sensation since the film’s release on Netflix on June 20, 2025. The massive popularity of KPop Demon Hunters spurred a massive immense demand for merchandise inspired by the title, and Hasbro is among the companies to answer the call from consumers.

In addition to winning Oscars earlier this year for Best Animated Feature and Best Original Song for “Golden,” KPop Demon Hunters was also honored in the categories by the Critics’ Choice Awards and Golden Globes and won Outstanding Animated Feature honors from the Producers Guild of America and the Annie Awards.

In May, KPop Demon Hunters won four American Music Awards, including a Song of the Year AMA for “Golden” for HUNTR/X’s singing voices EJAE, Audrey Nuna and Rei Ami.

Rated PG, KPop Demon Hunters is streaming exclusively on Netflix.