The Streamer Max Is Changing Its Name Again, And People Have A Lot To Say About It

1 year ago 19

"X its your turn to change back to Twitter."

Once upon a time, Warner Bros. Discovery decided to drop HBO from its streaming service's name to just become Max, but it's changing... again.

During that identity crisis, it was rather tricky to figure out what was happening because HBO and Max branding existed separately and together, even though the streamer didn't have the combined name anymore. It was exhausting.

NurPhoto / NurPhoto via Getty Images

In an announcement at Warner Bros. Discovery Upfront 2025, just a couple of months after Max changed the color of its logo to look like HBO's classic color scheme, the company revealed the switch-back.

Dimitrios Kambouris / Getty Images for Warner Bros. Discovery

Variety reported that Warner Bros. Discovery said in a press release, "returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering."

"It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success," WBD said per Variety.

People immediately started cracking jokes at the flip-flopping name. Some people completely ignored the first few waves of name changes the entire time.

A man with a bandaged nose on the phone with the text "I won." Image is a humorous reference to HBO Max's name change discussions

"I never stopped calling it HBO Max btw, maybe I'm the problem."

Another person said, "LMAOOO they saw everyone was deadnaming it either way and changed back."

"LMAOOO they saw everyone was deadnaming it either way and changed back."

A bunch of people are finding the name switcheroo and switch-back quite hilarious, and found more than one way to clown the streamer's apparent identity crisis.

Person in a tuxedo making a dismissive gesture with the caption "You know what? Nevermind, man."

Scene from streaming content with a group of people, one speaking. Tweet text jokes about the return of HBO Max

Man speaking emphatically to a woman indoors, with subtitles reading "SNIP, SNAP! SNIP, SNAP! SNIP, SNAP!"

Animated character holding a model airplane, saying, "Yeah, well, I renounce my renunciation," in a room with bookshelves

casual red shirt vs. futuristic yellow outfit with sunglasses

Two side-by-side images of the same man in a room. The caption humorously suggests no visible change between the "before" and "after" photos

This person suggested it's a "missed opp not to call it HBO To The MAX," and I audibly gasped.

"feels like a missed opp not to call it HBO To The MAX"

Some people took the opportunity to tell "X, its your turn now to change back to twitter."

A tweet by user "kanishk" suggests that X should change back to Twitter

But, the best part is that Max... I mean, HBO Max (or is it still just Max for now?) got in on the joke, too.

We love a stream queen who can poke fun at herself. That's icon behavior (even though the literal icon keeps switching).

What do you think about the HBO Max name change? Let's enjoy the fun, especially if @StreamOnMax is leading the charge.

Read Entire Article